SOME WORDS ABOUT US

We love what we do

We convey a laid-back yet edgy lifestyle attitude that resonates with the modern youth.

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Our working process

Crafting frames with unique designs and premium quality, embodying the vibrant spirit of youth in every piece

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Introduction to Brand History

The history of MINCHE began with the meeting of a group of young individuals passionate about taste and creativity. The name MINCHE encapsulates the element of “mindful”, representing a design in its frames that integrates two distinctly different styles yet merges them perfectly. MINCHE is dedicated to providing a fresh perspective for those who live in the fast-paced urban environment, yet remain effortlessly relaxed and sharp.

Brand concept

MINCHE’s brand philosophy is not just about producing high-quality eyewear, but also encouraging individuals to boldly showcase their uniqueness. We urge you to break free from conventions, be yourself, and shine with distinction. Whether you’re an artist, musician, photographer, or urban explorer, MINCHE glasses are the perfect choice for expressing yourself and highlighting your individuality.

Collaborate with Jumei Studio

We do it for you with love
Industry Veterans with Deep Expertise
JuMei Eyeglasses Studio is led by a group of seasoned craftsmen who are authorities in the field of eyeglass manufacturing, thanks to their years of experience. These artisans not only inherit profound traditional skills but also continuously innovate in material use and craftsmanship, making each pair of glasses a perfect embodiment of their dedication to excellence.
Masters of European Design Artistry
The design team at JuMei Studio is renowned for its deep understanding of both classical and modern European designs. Their designs pay meticulous attention to detail and emphasize overall harmony and balance, imparting each pair of glasses with a unique beauty and style that perfectly complements the wearer’s personality.
International Quality Certifications
With its exceptional quality and meticulous manufacturing processes, JuMei Eyeglasses Studio has earned multiple international certifications, especially export certificates for the European market. These certifications robustly affirm their high production standards and commitment to consumers.
A Perfect Fusion of Modern Technology and Traditional Craftsmanship
While adhering to the tradition of handcrafting, JuMei integrates modern technological methods. They utilize state-of-the-art machinery in combination with exquisite handcrafting skills to produce high-quality eyeglasses that meet contemporary aesthetic standards while carrying the charm of traditional craftsmanship. As our partner, JuMei Eyeglasses Studio's philosophy is in perfect harmony with ours. Their dedication to each pair of glasses and unwavering commitment to quality fill us with anticipation for this collaboration. Choosing JuMei is choosing quality and trust.

Clearly Relaxed, Distinctly Sharp

The brand slogan of MINCHE perfectly encapsulates our brand essence. MINCHE glasses not only offer a clearer vision but also let you find the perfect balance between relaxation and edginess, showcasing your distinctive charm.
MINCHE, the eyewear brand, embodies a spirit that merges laid-back vibes with sharp edges. Our story continues as we encourage individuals to steadfastly pursue their dreams, stay unique, and fully savor the beauty of life. MINCHE is not just a pair of glasses, but a symbol of a lifestyle attitude.

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Mission Brand Mission:

At MINCHE, our mission is to redefine eyewear by celebrating individuality and fostering an awareness of self-expression. We believe that everyone should see the world clearly while embracing their unique style and persona. Our core values of quality, authenticity, and social responsibility drive us to make a positive impact in the eyewear industry and the world around us.

Core Values:

Quality: We are dedicated to crafting eyewear of exceptional quality and craftsmanship. Our commitment to quality ensures that our customers not only enhance their vision but also enjoy durability that lasts for years.

Authenticity: MINCHE celebrates all forms of genuine expression. We believe that being true to oneself is a powerful form of self-expression. Our glasses are designed to reflect the authenticity and individuality of each wearer.

Social Responsibility: We recognize our obligations to society, the environment, and local communities. We are committed to sustainable practices, including ethically sourcing materials and reducing our carbon footprint. Our pledge to social responsibility also extends to supporting causes important to both us and our customers.

Brand concept

MINCHE’s brand philosophy is not just about producing high-quality eyewear, but also encouraging individuals to boldly showcase their uniqueness. We urge you to break free from conventions, be yourself, and shine with distinction. Whether you’re an artist, musician, photographer, or urban explorer, MINCHE glasses are the perfect choice for expressing yourself and highlighting your individuality.

Our Commitment:

MINCHE is more than just an eyewear brand; it’s a pledge to make a positive impact. We commit to:

Environmental Responsibility: We strive to minimize our environmental footprint. We use sustainable materials and eco-friendly packaging to reduce waste. Additionally, a portion of our sales proceeds will be allocated to support environmental initiatives, such as reforestation and conservation efforts.

Community Engagement: We believe it’s essential to give back to the communities that inspire us. MINCHE actively participates in local charitable events and supports initiatives that promote education and well-being.

Empowering Individuality: Our eyewear is designed to empower individuals to embrace their unique self-expression. We champion diversity, inclusivity, and self-expression. A portion of our sales proceeds will support organizations that empower marginalized communities and promote inclusiveness.

In essence, at MINCHE, our brand mission is to provide high-quality eyewear that not only helps our customers see the world clearly but also allows them to express their individuality. We are committed to ethical practices, social responsibility, and community involvement, ensuring our impact extends beyond just eyewear and enriches the lives of those around us. MINCHE is not just a brand; it’s a pledge to a brighter, more inclusive, and sustainable future.